The order Swops follows

To decide which business a contact belongs to, Swops looks at three details, in this order:

  1. The website on the contact, such as hollinmoordairies.co.uk. Only the site itself counts, not a particular page on it: www.hollinmoordairies.co.uk/contact is the same business.

  2. No website? The company part of the email address. [email protected] points to hollinmoordairies.co.uk. Personal email services do not count, because they say nothing about the company: Gmail, Outlook, Hotmail, Yahoo, iCloud, GMX, Proton and the large national providers.

  3. Neither? The company name, ignoring capital letters and extra spaces.

Social and directory pages are not a company website. A LinkedIn, Facebook, Instagram, X, TikTok or YouTube page, a Linktree or similar link page, a Google Maps link, a marketplace shop or a shortened link could belong to anyone. Swops uses the email or the company name instead, and the page itself only when there is nothing else. Without a company email address, the research still gets the page as a hint.

To start an analysis, a contact needs at least a company name or a website.

Why it matters

One brief per business. Each workspace keeps one saved brief per business, shared by the team and by every contact at that business. A contact with the website hollinmoordairies.co.uk and a colleague’s contact with only an @hollinmoordairies.co.uk email address share the same brief, and only the first analysis is paid for. See Reopen a saved brief.

Editing can re-link a contact. Swops works the business out again whenever you save a change to the website, email address or company name. Fix a typo in the website and the contact may link to a different saved brief, or to none until you analyse it. The old brief stays in Intelligence.

Different websites, different businesses. hollinmoor.co.uk and hollinmoor.de are two businesses to Swops, each with its own brief. So are a group and its subsidiaries when they use their own websites.

Same name, different company. Without a website or a company email address, Swops has only the name. Two different firms called “Atlas Trading” then share one brief in your workspace. Add each one’s website to tell them apart. When the research cannot tell companies with the same name apart, it may say so in a note at the end of the brief.

Two details to check before you analyse

After a scan, glance at the website and the email address. A typo there can send the research to the wrong company, or nowhere. See Check and correct a scanned contact.

What is sent for research

For a new analysis, Swops sends:

  • the company name,
  • the website, or without one the company part of the email address (the part after the @, never the full address),
  • the country, when the contact has one,
  • your workspace’s confirmed company context, if any.

It does not send the contact’s name, email address, phone numbers or conversation notes. The research uses AI models from companies in the United States, under EU safeguards, and reads public web sources about the business. See What the AI sees.